Good For Color Care
Antifade Complex
For Medium-Thick Hair Types
Adds Extra Moisture
No Parabens or Mineral Oil
Adds Shine
Get To Know Me
For dry, dehydrated, and color-treated hair that needs deep hydration without stripping color. This sulfate-free shampoo helps replenish moisture, smooth rough texture, and protect against dryness caused by coloring, bleaching, and heat styling.
The #1 hydrating shampoo system in the US*, clinically shown to deliver 3× more hydration in one use** for dry, color-treated hair.
*Based on dollar sales reported in Circana/US Prestige Beauty Total Measured Market; Hair Product Sales, Hair Benefit: Moisturizing/Hydrating, January–December 2023 combined.
**Vs. non-conditioning shampoo.
Ingredients & Fragrances
Hydrating & color-protecting ingredients: Formulated with moisturizing agents and plant extracts that help replenish dry hair and protect color vibrancy.
Aromatherapy blend: Lavender, Bergamot, and Patchouli for a calming, sensorial cleansing experience.
AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT
Before/After
- Adds deep hydration to dry and damaged hair
- Helps repair dryness caused by coloring and bleaching
- Best for medium to thick, dry, color-treated hair
- Sulfate-free, vegan formula safe for sensitive scalps
- Protects color from fading with every wash
The Ultimate Hydration Regimen
A simple, sulfate-free hydration routine designed for dry, color-treated hair. Powered by Pureology’s patented Antifade Complex® and a 100% vegan formula, this regimen helps deeply hydrate hair while protecting color vibrancy wash after wash.
Step 1: Cleanse - Hydrate Shampoo
Gently cleanses dry, color-treated hair without stripping moisture or fading color. The creamy, sulfate-free formula helps replenish hydration while leaving hair soft and manageable.
How To Use: Apply a dime-sized amount to wet hair, emulsify with water, and massage into the scalp to trigger the aromatherapy blend of lavender and bergamot. Rinse and repeat if needed.
Step 2: Nourish - Hydrate Conditioner
Detangles and restores moisture to dry, thirsty strands while helping smooth and soften hair with Jojoba and Green Tea extracts.
How To Use: Apply from mid-lengths to ends after shampooing. Leave on for 1–2 minutes, then rinse.
Step 3: Prime & Protect - Color Fanatic Leave-In Spray
Helps lock in hydration, protect color, and shield hair from heat and environmental stress.
How To Use: Spray onto clean, damp hair before styling for heat protection and to maintain moisture and color between washes.
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